The story behind our rebrand. There's a rule in design that's easy to forget once you're deep in project palettes, floorplans, client emails and furniture selection: nothing built for everyone works for anyone. The best interiors are built around specific lives and specific ways of living, and the best brand works the same way. We approached AJS's new identity the same way we approach a client's home: not to appeal to the widest possible audience, but built around the specifi

WFH and No Spare Room? Here's Your Guide to Designing Rooms That Adapt. It's Wednesday, 11:14 a.m. Your laptop is on the dining table. The printer is in the front hall. Three contracts sit on the bookshelf next to a vase. The Zoom is happening here because the dining room has better light. Your office, technically, is the entire ground floor. This is not, strictly speaking, a real estate problem. It's a design problem, and one of the more fixable kinds. Most homes are built f

Pantone’s Color of the Year began in 1999 with the purpose of connecting color trends with culture and global mood and since its’ start only 4% of the Colors of the Year have been White. So, what does the surprising selection of Cloud Dancer mean? According to Pantone, this lofty white “serves as a symbol of calming influence in a society rediscovering the value of quiet reflection” and “encourages true relaxation and focus, allowing the mind to wander and creativity to br